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Customer Segmentation |
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- Customer Custering by Behavioral
Characteristics
- Fluent Zoom In and Out With Large Granularity Range
- Dynamic Monitoring of Migratations befween clusters
- Effective Support for Specific Marketing Campaign |
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Customer Value |
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- Complete View Of Customer Life Time Value
- Base Of One-to-One Marketing |
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Turnover Prediction |
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- Predict Customer Turnaver Accuratelly
- Guide Customer Solicitation |
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Delinquncy Prediction |
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- Predict Delinquency Probability
- Guide Credit Line Management |
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Cross-Sell |
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- Detect The Hidden Associations
Among Products
- Enhance Design and Sale of Product Offerings
- Ensure The Success Of Campaign |
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Campaign Response |
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- Accutatelly Locate Proper Market
Niche
- Cut Campaign Cost
- Improve Campaign Efficiency |
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Credit Card Applications
Scorecard |
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- Evalute Applicants' Default
Risk
- Control risk With High Effciency
- Balance Risk Exposure against Market Share |
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Credit Card Line
Management |
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- Manage Credit Line Dynamically
With Solid Bases
- Maximize Profit within Multiple Constraints |
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Collection Management |
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- Predict The Probability Of Loan
Rehabilitation
- Allocate Collection Resources Effectivelly |
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