To differentiate customer's behaviour

To anatomize thoroughly the characteristic of customer's behaviour

To target customer's hobbies and habits and then bring to pass pinpoint marketing and policy

To alert customer's turnover

To forecast the possibility of customer's turnover

To give instructions to care and keep the customer active

To evaluate customer's credit

To keep track of the customer's credit use

To improve the efficiency of credit management, forecast the probability of customer's bad debt

Cross-sales

To search into the correlative rules of product and user

To investigate the possibility of packaging sales,look for target customers

To predict marketing effect

To forecast the influence exercised by marketing activities on users or the probability of users' purchase

To maximize marketing efficiency, minimize operating cost

To analyze price sensitivity

To forecast users' sensitivity to price

To assist Companies in maxamizing profit

To evaluate the comprehensive value of users

To analyze all users through the evaluation of comprehensive value of users

To distinguish non-profitable users and offer services with lower cost,tap the potential of users and optimize the return on investment